Do you run an alternative health and wellness practice or sell natural remedies online? Are you someone who searches the internet for quick health tips when you’re feeling down, an available product, or holistic technique to aid your recovery?
Have you noticed a steep decline in insightful health articles lately, with their place being filled with technical clinical trials that can barely be deciphered? What happened to all of the user-friendly pages you found before? Are you curious why they seemed to have disappeared? The changes you may have observed in recent search results revolve around how search engines process information.
I am not one to share intimate details about my life, but In 2020 I noticed a significant reduction of traffic going to my alternative health website. A quick Google search showed my webpage had dropped from its traditional placement on the first few pages of a search result down to page 17. To say I was freaking out is an understatement.
For the next year, I invested a vast amount of time and energy cleaning up my webpage based on the standards established by Google. I took an in-depth course on Search Engine Optimization (SEO). I paid for the services of companies whose mission is to identify errors on a site. My efforts included a complete redesign, the consolidation and rewriting of articles, the optimization of images, and the reduction of my page’s loading speed. These changes, according to SEO experts, should cause my site to soar up Google’s ranks.
According to one online SE0 service provider, SemRush, the quality changes I made improved my ‘site’s health’ from a health score of 70% to a score of 93%. Ahrefs, another SEO provider, scored my site at 95%. Then, I waited for the Google magic to happen. But it didn’t, at least not in the dramatic way I had hoped. My page moved from page 17 to 11, but I couldn't figure out why I was unable to rank any higher.
My deep dive into this problem unearthed a cascade of Google trade secrets. So, while this article series focuses on website search engine placement for alternative health websites, it is also geared to help the end user, the health-minded individual, understand the drastic changes they have seen when looking for wellness information. It is my hope this article will expose what is going on behind the scenes at Google.
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Next Post - Part II:The Google Playbook: Why Your Site Can’t Crack the Top Spot
PS. If you loved this article, be sure to head over to my site SoulHealer.com and download the free 128 page home health reference guide Natures Pharmacy. This free A-Z guide provides traditional descriptions of over 125 herbal remedies and medicinal plants as well as explanations for over 50 vitamins, minerals and nutritional supplements.
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